Hey Conscious Church Fam

Coca-Cola just remade its classic “Holidays Are Coming” campaign using AI.
Google’s building AI data centres… in orbit. And Apple’s finally admitted defeat (for now) and is licensing Google’s Gemini for Siri.

In today's recap:

• Coca-Cola launches AI-powered Christmas ads — again

• Google unveils Project Suncatcher, putting AI in orbit

• Apple teams up with Google’s Gemini for its next Siri

Let’s dive in 👇

LATEST NEWS

🐻‍❄️ COCA-COLA’S AI CHRISTMAS REVIVAL

Recap:
Coca-Cola has gone all-in on AI again this Christmas, releasing new versions of its iconic “Holidays Are Coming” campaign, but this time, the ads star AI-generated animals instead of people.

The Details:

• Partnered with AI studios Silverside and Secret Level for production

• The campaign was created in just 30 days, down from 12 months last year

• One team of five specialists produced 70,000+ clips

• Coca-Cola’s 2024 AI ad faced heavy criticism for replacing human artists

• Despite backlash, VP Pratik Thakar said the “genie is out of the bottle”

Conscious Take:
This is more than a Christmas ad, it’s a symbol of how fast creative production is changing. What once took studios, storyboards, and months of work now happens in a few weeks with prompts and render farms.
The question is whether speed will replace soul. Coca-Cola’s been selling joy for decades; now it’s experimenting with synthetic nostalgia.

Just because you can, it doesn’t mean you should…

☀️ GOOGLE BUILDS AI DATA CENTRES IN SPACE

Recap:
Google’s Project Suncatcher aims to take AI computing off Earth entirely, using solar-powered satellites to run AI workloads in orbit.

The Details:

• Satellites generate solar power 8× more efficiently than Earth systems

• Google’s AI chips survived radiation tests equal to 5 years in space

• The company plans a 2027 trial with two satellites via Planet Labs

• The goal: eliminate power-grid limits and community pushback to data centres

Conscious Take:
Humanity building machines that need the heavens to sustain their hunger for power.
It almost feels poetic and too sci-fi to comprehend.

🍏 APPLE TURNS TO GOOGLE’S GEMINI FOR SIRI

Recap:
Apple has quietly partnered with Google to power its long-overdue Siri overhaul, licensing a custom 1.2-trillion-parameter version of Gemini.

The Details:

• Apple will pay $1B per year to license Gemini tech

• The new Siri will use Gemini for summarising and multi-step planning

• All processed through Apple’s Private Cloud Compute for privacy

• Apple tested models from OpenAI and Anthropic before choosing Gemini

• The new Siri could debut Spring 2026

Conscious Take:
After years of promising its own breakthrough, Apple’s finally outsourcing intelligence. It’s a humbling move, but partnership makes sense whilst they work on their own system.

“Every good and perfect gift is from above, coming down from the Father of lights…”
— James 1:17

Stay conscious,

Josh

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